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In 1997, Bacon Insurance Group opened its doors in Short Pump, Virginia, with a mission to
provide affordable insurance coverage for families and businesses at a competitive price. Recognizing the diversity and future growth of the area, Steve Bacon, founder, felt customers deserved the absolute best possible value to protect their most important assets. As a trusted advisor, being able to provide that value with quality products and experienced insurance companies, was a priority. He began his independent agency with his first carrier relationship, Erie Insurance Group and maintains this same relationship today. Having the independence of working with insurance companies while giving clients a choice, was key to his success.

In 2018, his daughter, Nicole Coleman, became President after working side by side with her father for over 20 years. She continues his legacy, with a team of experienced agents, working together to ensure his core values continue today. Nicole has learned through her own years of experience, the importance of understanding and mitigating the most complex risks. As generational needs change, she hopes to continue providing that personal experience and service her growing community with technology, a handshake, and a smile.

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    What our clients say

    Bacon Insurance made it a completely seamless process to move our insurance over to them. They took time to discuss all of our needs and then got us the best prices available. They are always accessible by phone or email and answered all of my questions in a timely manner. I would definitely have no reservations recommending them to anyone.
    ~ Lori
    I have used Bacon Insurance for home, rental property, and my business insurance needs, and I have found them to be extremely friendly, courteous, and quick to respond. They have given me numerous options for insurance and have explained everything in detail. I highly recommend them.
    ~ Matt
    I love working with Nicole and the staff at Bacon Insurance Group! Wonderful customer service and always available to answer any question I have.
    ~ Shanna
    Excellent group of people to deal with for all your insurance needs!
    ~ Ray

    Great people, great prices, you can’t go wrong with┬áBacon!

    ~ Debbie

    Richmond Office


    • Monday-Friday: 8:00am - 4:00pm
    • Weekends & Evenings: By Appointment

    Est. 1997

    Providing quality protection for thousands of individuals, families and businesses throughout Virginia.