Cliff Middlebrook Photography


In 1997, Bacon Insurance Group opened its doors in Short Pump, Virginia, with a mission to
provide affordable insurance coverage for families and businesses at a competitive price. Recognizing the diversity and future growth of the area, Steve Bacon, founder, felt customers deserved the absolute best possible value to protect their most important assets. As a trusted advisor, being able to provide that value with quality products and experienced insurance companies, was a priority. He began his independent agency with his first carrier relationship, Erie Insurance Group and maintains this same relationship today. Having the independence of working with insurance companies while giving clients a choice, was key to his success.

In 2018, his daughter, Nicole Coleman, became President after working side by side with her father for over 20 years. She continues his legacy, with a team of experienced agents, working together to ensure his core values continue today. Nicole has learned through her own years of experience, the importance of understanding and mitigating the most complex risks. As generational needs change, she hopes to continue providing that personal experience and service her growing community with technology, a handshake, and a smile.

Submit a Quote

    Our Carriers

    What our clients say

    Bacon Insurance is a premier insurance agency! I am not verse in insurance and much of it goes above my head. They ALWAYS explain what needs to happen and quotes that are given. Between them and Erie insurance, I have to do very little. They take care of everything! I couldn’t be happier with their professionalism, timing, and getting things done. 

    ~ Charles

    Nicole and staff were super diligent to make sure my insurance needs were addressed and handled in a timely manner. They recognize their selling service as well as insurance. 

    ~ Frank

    My wife and I have been customers of Bacon Insurance Agency for 10 years or more…and we just LOVE them! I also use them for my dental practice. They are incredibly easy to work with, and are always looking to lower your insurance costs when possible. We would highly recommend them!!! You will not be disappointed. 

    ~ Glenn

    Bacon Insurance is very responsive and always able to answer our questions. They give great advice and look for ways for us to get the most affordable rates while still maintaining great coverage. We recommend them to everyone! 

    ~ Catherine

    I have been with Bacon Insurance for many many years. Everyone I have come in contact in the office has been super nice. They were very quick to respond when I had storm damage; they took care of everything without any issues. I have referred a couple people to them over the years as they have great customer service and good rates. 

    ~ Jane

    Richmond Office


    • Monday-Friday: 8:00am - 4:00pm
    • Weekends & Evenings: By Appointment

    Est. 1997

    Providing quality protection for thousands of individuals, families and businesses throughout Virginia.